Plutonium Bomb Essays - Plutonium Bomb, , Term Papers

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buy custom Costco Wholesale Corporation essay

buy custom Costco Wholesale Corporation essay Costco Wholesale Corporation is a warehouse club chain found in the United States of America. As of July 2011, the organization was the largest membership warehouse club in America. In 2007, Costco was the largest wine retailer in the world. The headquarters of the organization is Issaquah, Washington. The first warehouse of the organization was in Seattle. Costco has decentralized to the United Kingdom, Canada, Taiwan, South Korea, Japan and Mexico. James Sinegal and Jeffrey Brotman founded the organization in 1983. Today, Costco has approximately 142,000 employees, both full time and part-time. In September 2009, the company had 55 million members (Costco Wholesale n.p.). The companys main strategy is the provision of lowest prices in high quality merchandise. This strategy aims at selling large quantities of goods at low prices. Costcos main competitor is Sams Club. Other competitors are BJs Wholesale Club, 1-800 Contacts,ALDI Group, and Amazon.com. Costco deals in a wide variety of products that include candy, snacks, health as well as beauty aids. Others include tobacco, alcoholic beverages, cleaning and institutional supplies, and dry and fresh food. The company also has institutionally packaged food and tobacco. In addition, Costco Wholesale Corporation deals in pharmacy, optical, one-hour photo, food court, and hearing aids among other products. Currently, the company has 600 warehouses, which include a lot of warehouses in the U.S and Puerto Rico, 32 in Mexico, eight in Taiwan, three in Australia, and 22 in Britain. Porters five forces analysis is a framework for analyzing industries and business strategies. Michael E. Porter developed the approach in 1979. The approach uses industrial organization economics to come up with five forces of competitive intensity and, as a result, determine the attractiveness of the market. Three of Porters forces are about competition from external sources, (the macro environment) and the two others refer to internal threats (micro environment). The five projections consist of the forces that are close to the company and, as a result, can affect the service delivery of the company. Let us use Porters five forces analysis to understand Costcos competitive environment. There is the threat to new competition. This is the suggestion that markets that post high returns tend to attract new firms. This will lead to a big number of new entrants, a fact that will decrease the profitability of all companies in the industry. Thus, incumbents need to block the entry of new companiesso that they maintain realizing high profits. For instance, Costco has established customer loyalty to its brands (Roads 599). The company does not use multiple brands, where the item is the same (except under circumstances, when it is selling a house brand). Besides, the products have low prices as the company buys them in high volumes from vendors. As a result, customers remain loyal to the same brand (which costs relatively less). In addition, Costco has manywarehouses. Thus, new entrants in the market require a lot of capital so as tocompete. There is a wide distribution of the warehouses, a fact that fosters customer loyalty. Let us move on to the threat of substitute products. This is the suggestion that the availability of products other than the common products increases the likelihood of customers to try alternatives. Costcos competitors have used this approach to introduce different products to the market. For instance, Sams Club has established more warehouses than Costco. However, Costco still maintains a higher volume of sales than Sam's club. This is because Costco has countered the move of Sams club by maintaining a low cost (Costco Wholesale n.p.). The other force is the bargaining power of customers. This refers to the ability of the buyers or customers to pressurize the firm. This factor affects the buyers sensitivity to changes in price. Costco ensures that its buyers have a high bargaining power. The company has little to no switching costs. This means that becoming a member is easy. Besides, Costco has a high concentration of buyers (Roads 600). Moreover, the company sales products that are either similar or the same. This practice ensures that there is a guarantee of customer satisfaction. The other force is the bargaining power of suppliers. This means that suppliers of products to the firm can become a source of power over the firm. This is especially when product substitutes are few. In the case of Costco, suppliers have a low power (McGregor 5). There exists a strong relationship between Costco and the suppliers. The practice of buying large quantities at low costs serves as a winwin situation to both parties. The other force is the intensity of competitive rivalry. This is the main determinant of an industrys competitiveness. Costco has high competitive rivalry. The company can easily replicate its economies of scale or supply chain management (Roads 598). In addition, the battle for low costs results into low profit margins. These factors make the organization remain relevant in the market. Costco Wholesale Corporation has managed to maintain a lead in the warehouse industry. However, there are other players that are worthy notice. As already noted, the most significant competitor of Costco is Wal-Mart and Sam's Club. In fact, Sam's Club hasmore warehouses than Costco. The other significant players are BJs Wholesale Club, 1-800 Contacts,ALDI Group, and Amazon.com. Sme of these competitors (for instance, Amazon.com and 1-800 Contacts) specialize in online marketing of their products. However, apart from Sam's club, the most significant player is BJ's Wholesale Club. The three companies (Costco, Sam's andBJs Club) share a similar business model. This involves selling large volumes of merchandise, using low prices in membership-only warehouse clubs. Competition in the warehouse industry aims at retaining members and maximizing profits. Garretson,Fisher and Burton, give the following levels of competition (95). This level involves the needs or desires of consumers. The warehouse company should establish the potential desires and needs and seek to satisfy them. For instance, customers may need easily accessible warehouses. Costco takes into account this factor by ensuring that there are many retail locations that customers can easily access. On a similar note, Sam's Club has followed suit by establishing more retail locations than Costco. Another example is the use of cash, checks and/or credit cards for payments. This is an attempt to satisfy the needs of workers. This refers to the demands that the buyer wants. For instance, some customers may prefer online ordering of goods, rather than walking to warehouses. Companies like, Amazon.com, decided that online marketing was the best. Besides, Costco and the other leading warehouse companies also allow online ordering of goods (Garretson,Fisher and Burton 96). This refers to the competition based on brands. In this level, questions concern the brand name that the consumers prefer. Costco does not use multiple brands, where the item is the same (except under circumstances, when it is selling a house brand). This ensures thatcustomers remain loyal to a brand and, as a result, remain in the same firm. Customers are likely to buy a brand that they already know (McGregor 5). This one involves the consumer demand (type). This entails analyzing the products that consumers prefer. For instance, Costco offers high quality products at low prices.There is a significant reduction in consumer durable spending because people have deferred purchases like furniture and large appliances. In fact, purchases of apparel have reduced by 6 percent for women and 10 percent for men. There have been marginal increases for the apparel of children. This is crucial asthe product categories for the two types of products make up to 29 percent of Costco's business. Although Costco has only a three percent decline (Costco Wholesale n.p.), this is a worrying trend. Costco has decided to concentrate on other products that are recession proof, for instance, wines, snack foods, tobacco and health related products in order to make up ground to avoid the decline. If the economy continues to decline, there is the fear that the Costco Wholesale Corporation will lose its unrivaled economic stability. This means that the company should come up with other measures of guarding against the threat of economic meltdown. Demographics are another key issue that is facing Costco Wholesale Company. Demographics cause trouble for the company's business model of "a single size packaging" of large volumes of goods. The company pursues this practice in order to reduce handling and restocking of the goods (Costco Wholesale n.p.). This has the advantage of cutting down the expenditure of the organization. However, the world has an increase in the number of the aging population, single and divorced people as well as smaller families. This means that there will be few people who need thelarge sizes of goods that Costco offers. This might serve societies that have large families, for instance, in Africa. However, in the countries that Costco has warehouses, the prevalent trend is that of small families. McGregor established that the average American family consists of five members (6). This means that there is the fear that people might start to shop elsewhere as they no longer need the large volumes of goods th at Costco Wholesale Company offers. As a result, the company should explore the possibility of packaging goods in small packages. Pairing the problem of packaging with the concerns of reliable supplies of merchandise brings another significant issue. As it is seen in Porters five forces analysis, there are aggressive competitors that threaten the market share of Costco. Though the company has controlled much of this competition, there are signs that competitors and suppliers are gaining ground over Costco. For instance, Proctor and Gamble cited Sam's club as their preferred merchandiser (McGregor 5). This is because Sam's Club has more efficient logistics and inventory management systems than Costco Wholesale Corporation. Besides, Sam's club purchases ongoing supplies of Proctor and Gamble products in many sizes. Moreover, Sam's Club stocks a full inventory of P G products. This means that when there is a limited production of merchandise,Sams Club will become the preferred customer and the other corporations (in this case Costco) will have to wait or go without. Costco purchases stock of merchandise on the gre y marketwhenever it is possible. The company also handles only a single size of Proctor and Gamble products in sizes,which are not lucrative for Proctor and Gamble. Besides, Costco has few ongoing commitments for its products. This example shows that there are problems with merchandise policy of Costco. The company should move to seal this gap in order to prevent the competitors from having a cleavage. This is a chain of retail warehouse clubs, belonging to Wal-Mart Stores, Inc. In 2008, estimates showed that Sam's Club served approximately 47 million members from the United States of America. Sam's Club holds the second position in sales volume of warehouse clubs. As already noted, the first one is Costco Wholesale Corporation. However,Sams has more retail locations (602) than Costco (600). Most of the time, Sam's Club sells its merchandise in bulk. It also sells the merchandise directly off pallets. The products that the club sells include jewelry, designer goods, crystal and collectibles, electronics, apparel, food and meats. In addition, most locations have pharmacy, photo, bakery, optical department, among others. A notable feature in most locations of Sam's Club is the availability of stands, at which employees prepare food products for customers to sample and purchase. The club has approximately 47 million members from the United States of America. It operates about 580 club s nationwide (Roads 599). There are approximately 100 locations in other countries like Brazil, China, and Mexico. Sam's Club earned revenue of $ 46.9 billion in the year of 2009. There are various options that can be used for payment in Sam's Club retail locations. These are Wal-Mart Credit Cards, MasterCard, debit cards, Wal-Mart's gift cards, Discover Card, cash or checks. Sam's club offers an aggressive competition to Costco's Warehouse Corporation because of the wide range of products it provides. In addition, the number of retail locations challenges the position of Costco as the largest warehouse club in America. Sam's Club had $44.4 billion in revenue in the year 2007. This was from 591of its warehouses. BJ Wholesale Club, Inc. is a warehouse club chain that operates on the East Coast of the U.S. and in the state of Ohio. The company began in 1984. In January 2010, there were 190 BJ's locations in the United States of America. The company has about 23, 500 employees. Its main competitors are Costco Wholesale Corporation and Sam's Club. BJ's has many benefits to its members. These involve "member pricing", which is a variety of "name-products" goods at discount wholesale prices, among other benefits. BJ's accepts various payment options, such as cash, check, debit cards, and EBT SNAP benefits. Among the main warehouse clubs, BJ's is the only one that regularly accepts Visa for payment. One should be a member at BJ's to enjoy the various benefits available to consumers and businesses. According to Roads (600), BJ's is the thirdcompany with the largest market share in the United States of America. However, its influence is not comparable to Costco or Sam's Club. In 2007, BJ's got $9.0 billion in revenue from 177 warehouses. Costco has a high membership fee, when compared to the other companies. However, Costco's membership fee includes other services such as car and home insurance. This gives Costco leverage of the other corporations. All the Costco stores allow cash, checks and credit cards. However, Costco only takes American Express credit cards. On the contrary, Sam's Club and BJ's accept MasterCard and Discover.Costco's packaging ensures that goods have a low unit price. The cheap prices, indicated by the other warehouses, are misleading as they do not consider the packaging.Costco has undertaken an extensive expansion program. The domestic overexpansion risks cannibalizing the market share of pre-existing stores. BJ's Wholesale Club and Sam's Club have more controlled expansion programs than Costco. In Costco, the average pay of a worker is remarkably high, when compared to the competitors. For instance, Costco pays $17 an hour, which is 42 percent higher than that of Sam's Club. Most of Costco's products are practical and frequently used goods that people need. Costco allows buying of these products in bulk at cheap prices. Besides, Costco's expansion enables accessibility of their warehouses by many customers. The corporation has racks of gift cards that can be obtained at discounted rates. These include Ruby's Diner, Disneyland, Wild Rivers, and so on. Costco's has a favorable return policy. The member can always return products that are unsatisfactory. However, for electronics, the deadline for returning is 90 days. Costco has an advantage over the rest of the companies given its low prices, high employee motivation (because of the good remuneration) and a comprehensive membership policy. However, the corporation needs to re-examine its weak areas. The differentiated branding, in addition to private label products, enables Costco to provide an upscale club experience to members. This allows Costcoto gain market share and, at the same time, increase sales per square foot (Costco Wholesale n.p.). Costco enters a market by selling membership to employed persons in leading companies. The company also sells membership to owners of small businesses. These practices help to capture the highest income population in discount retailing. Costco can increase its present base of 600 clubs in the world.From 2000 to 2008, the operating income of the company increased from $1.037 to $1.969. The company reduced its shares from 475.7 million to 444.3 million as stakeholder equity rose from 4,240 to 9,192. In the same period, membership rose from 17.1 to 56 million. Costco is the first company in the world to move from zero to $3.5 billion in a span of less than six years. In the fiscal year that ended on August 31, 2009, Costcos sales totaled $71.42 billion. This included $1.09 billion net profit. Buy custom Costco Wholesale Corporation essay

The Quality of Interpretive Provision Essay Example | Topics and Well Written Essays - 4250 words

The Quality of Interpretive Provision - Essay Example According to the study conducted Natural England manages Sites of Special Scientific Interest (SSSI) including some of the country’s wonderful and splendid habitats. Globally famous wildlife sites are ranked as Special Areas of Conservation (SACs), Special Protection Areas (SPSs). Natural England has fixed themes and priorities for 2008-2011 for the use of ALSF grant. Out of the selected themes, theme 4 dealing with education and understanding stresses on the provision of educational and interpretive opportunities in the context of landscape, biodiversity and geo-diversity constituents of the natural environment on and in proximity to the sites affected by extraction. Innovative approaches to education and interpretation is one of the priorities of theme 4. See the map below for the number of grants and their percentages for various regions of the Natural England. Effective interpretation must be fulfilling the audience expectations. It should provide vivid experience to the l isteners. It should be a planned composition and adhere to an essential theme so that the visitor follows it and feels engrossed to match it with own similar experiences. Audience should get a feeling of reverence by the interpreter. The researcher states that heritage interpretation has progressed in the past decades to become mellowed since Freeman Tilden wrote ‘Interpreting our Heritage’ in 1957. Interpretation has played a significant part in enlivening decreasing urban, industrial and rural regions via tourism and conservation programmes. ... Direct interaction with the visitors can be customised as per visitors’ inquiries and interests by answering 'on the spot’; comparatively interpretive signage is less flexible as the visitors can not provide instant response on signage. It is, therefore, critical for signage to be much more pertinent than other kinds of interpretation (UQ, 2006). Ideally interpretive signs should be inspected from visitors’ point of view, their inquisitions, anxieties and their knowledge. The visitors’ responses should form the basis of an interpretive signage (UQ, 2006). Warning Signs Extra precaution needs to be taken for not creating any ambiguity over the content of the message for double-meaning and culturally particular statement. It is more relevant while designing warning signs, as any wrong communication can be detrimental to the life of visitors. Local people may be well aware of possible environmental risks but visitors have no idea of the place. Therefore, wani ng signs need to provide functional information for the prevention of possible loss (UQ, 2006). Designing warning signs There are four key elements that a warning sign include, which are the word ‘Warning’, or ‘Caution’, a sentence about the risk, a possible outcome of ignoring the risk and instructions on taking precautions, as shown above (UQ, 2006). A warning sign should be easily visible and differentiable from general instructions such as interpretive information. It can be written in colour for enhanced visibility, as red colour is linked with danger zone. Contrast between the background and text provides clarity to the message (UQ, 2006). Size The size of the alert message and the type font used is critical although research is not

Coporate Governance Essay Example | Topics and Well Written Essays - 1250 words

Coporate Governance - Essay Example Definition of corporate social responsibility also includes the broader concept of economic, environmental, and social sustainability. CSR is a fundamental part of an integrated set of principles applied to the management of business. A business model should integrate economic performance with environmental and social values. This is a good definition of corporate social responsibility. The Boeing Company is the world's leading aerospace company, with its heritage mirroring the history of flight. It is the largest manufacturer of satellites, commercial jetliners, and military aircraft. The company is also a global market leader in missile defense, human space flight, and launch services. in the cabins and cockpits of many jets manufactured. Use of an overly harsh cleaning fluid on fuel tanks caused the inner coating of the tanks to flake off. Fuel tank repairs were made after the tanks had been Boeing has managed to stifle environmental reforms, become the state's second-worst polluter in a region renowned for its environmental awareness, and avoid serious scrutiny from the media, the public and even environmentalists. Despite Boeing's claims of a proactive environmental evolution, government regulators agree that Boeing rarely makes any major environmentally minded reforms without being so ordered. Boeing has taken credit, for example, for phasing out wasteful spray-paint guns and the use of CFCs in its part-cleaning vapor-degreasers. Boeing withholds from the public details of its plans to reduce toxic waste emissions, keeping watchdogs in the dark about areas where the company could or should be cutting down on pollution. State officials are allowed to see the plans, but they can't copy them. Perhaps most importantly, Boeing uses its enormous tentacles reaching deep into the state's political, business, social, even religious institutions to blunt criticism.Boeing's Aub urn plant discharged nearly 1,400 pounds of chromium - a carcinogenic heavy metal that can kill marine wildlife - into one of Metro's sanitary sewage systems. Boeing uses chromium to help make parts corrosion-resistant. Unbeknownst to Metro, the chromium went to the agency's sewage treatment plant in Renton, where most of it found its way into truckloads of bio solids - treated solid waste primarily used to fertilize forest and farm lands. Much of it winds up in the Olympic National Forest. In 2003 Boeing Co. chairman and chief executive Phil Condit resigned unexpectedly only days after the huge aerospace manufacturer fired two other Boeing officials for an alleged ethics breach. Condit had been with Boeing since 1965, when he joined the company as an aerodynamics engineer. He has been chief executive since 1996 and chairman since 1997; the company's seventh chairman since it was founded in 1916.Boeing has been roiled for months by ethical controversies

Culture Discrimination in School Essay Example for Free

Culture Discrimination in School Essay Magdoline Asfahani.s â€Å"Time to Look and Listen â€Å" is a descriptive essay in wich Magdoline explains how she expirience Culture discrimination in school and try to balance her identity in ways that honored her parents cultures while embracing American-born values. Magdoline states that , is painful and hard to keep emotions under control , her anger , resentment , pain can breack though and overwhelm what she try to portray in a cool, rational manner . Magdoline explains how she deal with discrimination in her school because of her culture . In the essay , Magdoline expands the reasons of been discrimanate because of her ethnicity , race and for be an immigrant at school. First , Magdoline describes ethnicity as culture discriminatio in school . She explains that as a younh child immigrant raised with a conscious respect for America that many people take for granted. . She further explains that discrimination is not unique to America because it occurs in any country that allows immingration . Magdoline clearly states that â€Å"Anyone who is unlike the majority is looked at the a little suspiciously , dealt with a little differently. â€Å"(68). She affirms that everything change for her U.S Marine barracks in Beirut had been bombed, at school her classmates ataunt her with cruel names , attacking her heritage and religion . She said that after a while she try to forget her ethnicity because her classmates told her that she came from an uncivilixed , brutal place .Magdoline did feel like to murderers. Second , In the essay Magdoline expands on the reasons that race is a culture discrimination in school . She affirms that beacuse of her race she stopped inviting friends over dinner , because she thought the food was weird. She said that it is humiliate for her to let her friend know where her parents come from because of their accents . Magdoline further explains that she felt exclude and began to turn into someone without a past. She states that â€Å"Why should an adolecent be asked questions like is it true you hate jews and you want to destroyed? â€Å"(69). She explain that her parents never said anything even alluding to such snetiments . Third , Magdoline iliminates that to be an immigrant is a reason for be discriminate in school . Sje explains that while she was at shool one teache bulling her when she told the proferor that she is goimh to the Meddle East . Magno states that â€Å" who knew nothing abouth Arabs and Muslim except what they saw on television seemed like a bad dream â€Å" ( 69). She affirms that she realize now that she come from a culture that has a rich history . In conclusion ,Magnoline explaind that culture discrimination in school still but it needs to be done , not for sake any particulare ethnic or cultural groups but for sake of our country .She enlightens the education is hey to undestand an as Americans we need to take a time to look and listen carefully to what is aroud us and not rush to judgment without knowing the fact .Magnoline affirms that expirience Culture discrimination in school is because we have differnet ethnicity, race or for been an immigrant but discrimination is not unique to America because it occurs in any country that allows immingration.

Andy Warhol :: Visual Arts Paintings Art

Andy Warhol "Paintings are too hard. The things I want to show are mechanical. Machines have less problems. I'd like to be a machine, wouldn't you?" Andy Warhol, 1963 Warhol was a modest artist and at time could be annoyingly blasà © towards his art. With a cheeky nature, Warhol is considered to be the most influential American artist of the second half of the 20th century. He has a signature style which he uses repeatedly in artworks, by using commercial silk-screening techniques to create identical, mass produced images on canvas then varying the color and tone to make each edition look different. Warhol was fascinated by Hollywood, fashion and style. He transferred this interest to his artwork, claiming not to see the difference between a museum and a department store. Blurring the distinction between art and life, he believed art could be fashion, decoration, and politics. Like his contemporaries Jasper Johns and Robert Rauschenberg, he borrowed images from popular culture for his artwork. He was also influenced by Marcel Duchamp, who took ordinary objects and displayed them as "readymade" works of art. His works also radically challenged high modernist ideas associated with the concept of originality and the role of the artist as an individual. Through this and through his obsession with money, fame, commercialism and mass culture he challenged high art, blurring the distinction between it and popular culture. He first applied his silk-screen techniques as a commercial artist in the 1950’s when a 5th avenue department store displayed his comic book superhero images. His initial entrance into Pop Art was in the early 60’s with his Coca-Cola Bottles and then sculpture of the brillo boxes which he replicated onto plywood boxes. By the completion of these 2 artworks one would establish that Warhol was challenging traditional notions of art by mechanically repeating a single image, mimicking the manufacturing industry and parodying mass consumption. Warhol’s subject matter went from one extreme to the other, one being a series titled: ‘Jews of the 20th century’, which is guess was Andy recognizing a repressed group and creating completely unassuming art about them. The other extreme being a series titled ‘Cowboys and Indians’ which yet again displays Andy’s childlike and innocent themes

The Poetry of “Cosmic Love”

Elle McHugh English L202 Paper 2 – Analysis October 15, 2012 The Poetry of â€Å"Cosmic Love† Emerging in the summer of 2009, Florence and the Machine, a British indie-rock band, has a style of a mix between soul and rock. Nonetheless, their sound is best described by their lead singer Florence Welch as, â€Å"something overwhelming and all-encompassing that fills you up . . . † That said, their music contains an ethereal intensity with poetic elements that set them apart from other music. Such a song by Florence and the Machine that exemplifies poetic components is â€Å"Cosmic Love. This particular tune tells the story of girl who falls in love with a boy and becomes consumed by it. However, she fears that he may not feel the same, and becomes entirely absorbed by this anxiety. But, later, she comes to the realization that she was mistaken. In order to express this tale, Florence and the Machine employ poetic mechanisms to better explain the plot of this story . Thus, because of form and extended metaphor the song â€Å"Cosmic Love† by Florence and the Machine can be equated as a poem. The most evident of these poetic devices that are commissioned is form. Cosmic Love† is comprised of seven four-line stanzas or quatrains, which alternate between verse and chorus. As described by Kennedy, the use of quatrains, â€Å"is the most common stanza form used in the English-language [of] poetry,† (Kennedy, 531). Accordingly, this consistency gives the song a distinct configuration, which greatly aligns it with common arrangements of poetry. Along with its physical appearance, because â€Å"Cosmic Love† conveys a story, it has the textual appearance of a ballad. Thus from these two elements, â€Å"Cosmic Love† produces a parallel between song and poetry.Another facet of form that appears within this song is repetition. The chorus of â€Å"The stars, the moon, they have all been blown out/ You left me in the dark/ No dawn, no day, I’m always in this twilight/ Of the shadow of your heart,† (5-8) is repeated four times throughout. Due to such reiteration, the chorus is hugely emphasized. Accordingly, the importance of the girl’s feelings of blindness by the love she is experiencing is exhibited. Also, because this recurs so frequently, her inability to escape these emotions is articulated. It is as if she is constantly ambushed by these feelings.Therefore, from this recurrence of emotions, this song exudes poetic form, again. Another key poetic component represented within â€Å"Cosmic Love† is an extended metaphor. This tool is exercised to further the understanding of the story told. As can be seen throughout the song, this metaphor may refer to the laws that control the universe, as represented by the word â€Å"cosmic† in the title. For example, she explains in the first stanza that, â€Å"A falling star fell from your heart/ And landed in my eyes/ I screa med aloud, as it tore through them/ And now it’s left me blind,† (1-4).Though this may seem to be described as an actual occurrence, it does not mean that a star literally fell from the sky and landed in this poor girl’s eye, as that would be quite a painful ordeal. However, it may explain that she began to fall for this particular boy, and it has left her unaware of the rest of the world or of the happenings in it. Moreover, this reference to being blinded by a star may even be metaphorical allusion to the term of being starry-eyed. As defined by the Oxford-English dictionary, starry-eyed means to be, â€Å"full of emotion, hopes or dreams about someone or something. And, in this sense, it greatly relates to the sentiments that are being voiced, and breeds a connection to metaphors that are used in poetry. Such figurative language continues on through the chorus. Perhaps, the lyrics; â€Å"The stars, the moon, they have all been blown out,†(5), explain t hat the world as she knew it has been extinguished like a candle. She may have become oblivious to the constants that govern our universe. Furthermore, when the song states, â€Å"No dawn, no day, I’m always in this twilight/ In the shadow of your love,† (7-8), it may be describing that she is trapped in a vague unawareness of the outside world because of her love or this boy. Along with this, the cosmic metaphor persists into the second verse. And, as indicated by the lyrics, â€Å"And in the dark, I can hear your heartbeat/ I tried to find the sound/ But it stopped and I was in the darkness/ So darkness I became,† (9-12), just as everyday the earth dissolves into night, she too may have drifted into a similar darkness. She is possibly so terrified that this boy may not share her feelings that she has become like darkness of the night. And, again, the use of this metaphor continues to offer to connect poetry and this song.Finally, in the third and last verse, t his metaphor persists. This stanza possibly explains that she resolved to release herself from her blind and starry-eyed state by â€Å" . . . [taking] the stars from my eyes . . . † (17), and find a way out of the darkness as indicated by the lyrics, â€Å" . . . and then I made a map/ And knew somehow I would find my way back,† (17-18). But, soon realizes that she was not alone in her fears of unshared feelings because, â€Å"[he was] in the darkness too,† (19). Or, that he was lost in a similar night like darkness as she was. Then, because of this, she, â€Å" . . stay[s] in the darkness with [him]† (20). Thus, this metaphor to the cosmos deepens the supremacy of love they have for one another. And, in comparing their love to the laws within the universe, the description of their feelings for one another seem to be otherworldly and almost supernatural. Once again, this extended metaphor that was cleverly fashioned maintains to engender a likeness betwe en this song and poetry. Throughout â€Å"Cosmic Love,† Florence and the Machine uses poetic devices to exhibit, support, and further explain the story within the song.Their insightful ability to make use of form and an extended metaphor creates a respectable poem. Therefore, in applying popular poetic form and crafting an extended metaphor to describe this love-struck journey, this song is truly an artfully illustrated poem. Work Cited 1. â€Å"Cosmic Love. † Moshi Moshi Entertainment. 2009. Web. 11 Oct. 2012. www. florenceandthemachine. net 2. Kennedy, X. J. , and Dana Gioia. â€Å"Chapter 17: Closed Form. † Backpack Literature. Fourth ed. Upper Saddle River, New Jersey: Pearson Education, 2012. 512-31. Print.